Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
This one-year course is designed to emphasise the latest marketing practices used by successful organisations as they compete in increasingly complex, digital and global markets. It aims to reflect international business practices, cultures and legal frameworks to boost your confidence in dealing with diverse people and organisations around the world. You will explore how to apply new marketing techniques and interpret knowledge with the chance to assess what is best practice to help find solutions to a wide range of marketing management challenges. Through a range of mandatory modules, you can expect to develop critical knowledge and competencies in strategic marketing management, public relations (PR) and communications, and digital marketing, enhancing your employability and preparing you for the world of work. At the same time, you will have opportunities to develop your business skills and practice management judgment. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
Strategic Management Marketing and Digital Strategy Strategic Marketing Management Contemporary Issues in Global Marketing Strategic PR and Communication Marketing Simulation
Assessment method
The course follows the university’s assessment strategy and includes a variety of types of assessments. Assessment methods include formal examinations, coursework, reports, essays, group work and presentations. The sequence of assessments within and across modules, semesters and years allows you to gain the necessary skills to succeed and build on what you have previously learned.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff
A level
GCSE/National 4/National 5
HND or successful completion of 2 years appropriate academic study in Higher Education. All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF