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Marketing Management (Top-Up) at Coventry University - UCAS

Course options

2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

Open days

18Oct
Coventry University - Undergraduate Open Day
Undergraduate
29Nov
Coventry University - Undergraduate Open Day
Undergraduate

Course summary

Build your expertise in marketing theories and data-driven insights while developing practical skills to prepare for a career in the dynamic field of marketing. Develop knowledge and skills in a global marketing environment shaped by rapid social and technological change. This course helps to:

  • build marketing skills by using data to create new, effective and long-lasting solutions
  • enhance your ability to think strategically and lead marketing initiatives, supporting business growth and innovation
  • understand contemporary global marketing issues and apply data-driven insights to develop sustainable business solutions.
Why you should study this course: - Real-world experience: The hands-on nature of this course, alongside opportunities to apply marketing knowledge to business challenges in a simulated environment, helps you develop work-ready skills and practical experience relevant to marketing roles. - London location: Studying in London, a global centre for marketing and brand innovation, gives you access to leading agencies, consultancies and major brands. The city campus offers opportunities to observe industry practices, network and develop your own marketing initiatives. - Industry insight: Learn from tutors with professional and academic experience in marketing, digital marketing, analytics, research, and PR. Their expertise informs teaching and offers insights into current industry practices. - International learning experience: This course explores marketing practices in different regions, helping you develop skills relevant to international roles. It reflects global business practices and cultures, supporting your ability to work with diverse people and organisations, and covers key international marketing management topics. - Prepare for your future: This course aims to develop your knowledge and practical skills in marketing, combining hands-on experience with industry insights. It aims to equip you with a strong foundation to progress into further study (subject to meeting progression criteria) and explore marketing roles across agencies, organisations or entrepreneurial ventures For the most up-to-date information please visit our website.

Modules

  • Digital Marketing and Analytics
  • Business Simulation and Practice
  • Strategic Marketing and Leadership
  • Contemporary Issues in Global Marketing
Please note that we regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. See our website for the latest details.

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. The assessment methods may include: individual assignments and group work elements. Every assessment aims to encourage you to demonstrate theoretical understanding and an ability to apply this knowledge so that you should be able to develop practical marketing plans, write professional reports, structure logical arguments, collect and analyse data and make compelling presentations. This should help you to learn to face constructive challenges and to be open to feedback from your tutors and peers. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes. Assessments may include individual assignments and group work elements.

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9535* Year 1
Northern Ireland £9535* Year 1
Scotland £9535* Year 1
Wales £9535* Year 1
Channel Islands £9535* Year 1
Republic of Ireland £9535* Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Additional costs/fee information Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website . Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year. For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Marketing Management (Top-Up) at Coventry University - UCAS