Course summary
Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing. Why study MA Marketing Communications at BU?
- Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
- Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
- Develop insights into the latest techniques of marketing communications research and practice
- Benefit from strong industry connections with relevant professional bodies in the UK
- Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
- Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.
Modules
Marketing Communications; Consumer Insights; Digital Media Strategies; Brands & Branding; Research in Action; Corporate Communications; Final Project
Entry requirements
A Bachelors Honours degree with 2:2, or equivalent. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component of speaking, writing, listening and reading.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Provider information
Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB