Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing. Why study MA Marketing Communications at BU?

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
  • Develop insights into the latest techniques of marketing communications research and practice
  • Benefit from strong industry connections with relevant professional bodies in the UK
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.
Course accreditation Branded Content Marketing Association (BCMA) Students can benefit from a special member rate and free access to select Branded Content Marketing Association Accreditation (BCMA) events. Chartered Institute of Public Relations (CIPR) This course is recognised by the CIPR. Students who successfully complete the course can benefit from being fast-tracked to full professional membership grade of CIPR (MCIPR) – one year after graduation rather than two. Student members can access professional networking events (you can join five regional or sectoral groups of the CIPR). As a student member, you can also benefit from substantial membership fee savings early on in your professional career.

Modules

Marketing Communications; Consumer Insights; Digital Media Strategies; Brands & Branding; Research in Action; Corporate Communications; Final Project


Entry requirements

A Bachelors Honours degree with 2:2, or equivalent. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component of speaking, writing, listening and reading.


Fees and funding

Tuition fees

England £11000 Year 1
Northern Ireland £11000 Year 1
Scotland £11000 Year 1
Wales £11000 Year 1
Channel Islands £11000 Year 1
Republic of Ireland £11000 Year 1
EU £17500 Year 1
International £17500 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.
Marketing Communications at Bournemouth University - UCAS