Course summary

This course has been designed to give students the knowledge and skills needed to succeed in the contemporary business and marketing environment. In particular, the course focuses on the digital transformation of the marketing profession and considers the myriad ways in which technology has empowered marketers in recent years, whilst exploring future developments in the digital space. The course also focuses heavily on entrepreneurship, along with the business and leadership skills needed to launch, promote and grow new ventures, products, and services. There is also a heavy focus on brand management across a range of platforms and channels. The final major project will give students the opportunity to research and develop ideas in an area of specific interest to them. Sustainability, ethics, entrepreneurship, and cross- cultural awareness are key themes of this course. The degree boasts a team of exemplary academics coupled with external industry experts. Content and delivery methods are exciting, relevant and rewarding. Each of the modules will examine three common and integrated themes: internationalisation, digital marketing, and entrepreneurship.