7Dec
Undergraduate This course is subject to validation. You can still apply for this course while it is being approved.
Arts University Bournemouth has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
The BA (Hons) Business of Games is a comprehensive degree that equips students with the essential business, financial, and strategic skills required to succeed in the global gaming industry. The course offers a balance of core business knowledge and a deep dive into industry-specific challenges like monetization models, publishing, and market trends. Through a mix of theoretical learning and practical application, students gain the expertise to excel in game studios, publishing, marketing, and entrepreneurial ventures. This course is perfect for individuals passionate about the gaming industry who want to understand the business side of game creation, marketing, and distribution. Students who aspire to work in roles such as business development, finance, marketing, project management, or even start their own game studio will find this course invaluable. With the gaming industry continuing to grow exponentially, the course is tailored to meet the demands of a dynamic field, providing both foundational and advanced skills. The opportunity to collaborate with students from Games Art and Design and Games Narrative also ensures a well-rounded perspective, making graduates more versatile and competitive in the industry. The BA (Hons) Business of Games equips students with the essential skills to navigate the dynamic gaming industry. Covering areas such as marketing, finance, project management, and publishing, the course provides a comprehensive understanding of the business side of game development. Students explore industry trends, revenue models, and ethical considerations, while developing professional skills in entrepreneurship and strategic planning. With a focus on both indie and AAA games, the course culminates in a final major project, where students create a full business plan, preparing them for careers in game studios, publishing, or starting their own ventures. By the conclusion of the program, students will be able to:
- Create comprehensive business plans and effectively manage game finance.
- Implement effective marketing strategies tailored to the gaming industry.
- Understand key industry structures, revenue models, and global market dynamics, applying this knowledge in project management.
- Navigate the complexities of game publishing, self-publishing, and digital distribution.
Assessment method
Coursework and practical work
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- I624
- Institution code:
- A66
- Campus name:
- Main Site - Arts University Bournemouth
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 120 points
A level - BBC - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Scottish Higher - CCCCCD
T Level - M
Please see AUB's website for a full list of our entry requirements, including tariff points where applicable. We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions ([email protected]) with any queries about entry requirements. We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification. Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications. AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).
Please click the following link to find out more about qualification requirements for this course
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | Academic IELTS or UKVI IELTS with 6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening) |
| TOEFL (iBT) | 80 | With 80 overall and a minimum score of 18 in writing, listening, and reading and 19 in speaking. Please note the home version of this test is not accepted. |
| Cambridge English Advanced | C | Minimum grade C |
| PTE Academic | 64 | With 64 overall and a minimum of 59 in each component |
| Cambridge English Proficiency | C | Cambridge C2 Proficiency English exam with a minimum grade of C. |
| Trinity ISE | Pass | Level III or level IV with a pass. |
English language requirements
https://aub.ac.uk/international/english-language/english-language-requirements
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £17950 | Year 1 |
| International | £17950 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please note that subject to the relevant legislation being passed in parliament, the UK Government have proposed tuition fees for the 2025/26 academic year of £9535 per annum.
Please see our website for more information https://aub.ac.uk/fees/undergraduate
All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study.
If you’re unsure about this optional placement, you don’t need to decide now. Once you’re here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that’s right for you.
Provider information
Arts University Bournemouth
Wallisdown
Poole
BH12 5HH