Course summary
The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world. Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, or a business research project. Designed for aspiring brand specialists This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry. What you’ll gain from this degree?
- A Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
- The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
- Knowledge and understanding on how organisations can develop appropriate corporate branding strategies and enhance their corporate reputation.
- Knowledge of how to critically evaluate market data, trends and brand metrics to make effective decisions in different market contexts.
- Knowledge and understanding on the implications of developing marketing and brand strategies for both the customer and the organisation.
Modules
Visit the course page at our website for the latest modules.
Assessment method
A range of assessment methods are used to evaluate your knowledge, understanding, skills, qualities, and attributes. We focus on authentic assessments that replicate real-world professional scenarios, rather than traditional exams or essays. Our assessments include business reports, group presentations, brand guidelines and client pitches, ensuring that you gain practical experience and relevant skills for your future career.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
International applicants
At NTU you'll be part of a friendly, inclusive and truly diverse community, with students and staff from over 160 countries. We know you'll make friends for life! For everything you need to know about studying at NTU as an international student, visit ntu.ac.uk/international.
Entry requirements
This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level. For the one year course, you will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability. For the two year course with placement, you will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability. All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required.
English language requirements
For 1-year Masters you'll need IELTS 6.5 overall with minimum of 5.5 in each component. We accept a range of English language tests and qualifications for students from all over the world. Visit our website for more details.
English language requirements
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For the latest fees and funding information, please visit the course page on the NTU website.
Sponsorship information
We provide generous scholarships for both UK and international students that can help to fund your postgraduate tuition by up to 50%. Visit the NTU website to learn more: ntu.ac.uk/pgscholarships
Provider information
Nottingham Trent University
50 Shakespeare Street
Nottingham
NG1 4FQ