Course summary

This course is designed to equip learners with the knowledge and skills required for a range of careers in business and specifically those in the marketing profession. The first year provides a solid foundation for learners to not only acquire a broad understanding of business but to develop professional skills and behaviours that will enhance employability and progression opportunities, such as teamwork, research, time management, project management and communication. Greater specialism in the field of marketing takes place at Level 5, equipping students to pursue a career in the marketing profession and perform effectively in this specialist area. Students may also continue their studies at Level 6 in Business and/or Marketing. Students will be given the opportunity to work on live briefs learn from business and marketing professionals and apply their learning in the context of any part time employment. In addition to gaining awareness of the environment in which businesses operate, students will develop a practical understanding of the activities that underpin and support business operations and systems. This includes the role and impact of HRM, fundamental accounting principles and financial and management accounting techniques. You will analyse leadership and management theories, principles, styles and their influence and impact on the culture and effectiveness of organisations. Project management skills will be developed and assessed as you undertake research to carry out and execute a business project of your choice. Examination of digital technologies, emerging trends and the development of a proposed digital strategy will strengthen your digital literacy and give you confidence when seeking employment in a changing digital landscape. Appreciation of how marketing interrelates with other business functions and how it contributes to the achievement of business objectives, will be gained early in the course. You will learn how to develop marketing and media plans, design and monitor a digital marketing campaign using multimedia as well as how to apply digital tools and techniques. Marketing analytics and insights focuses on the customer journey and decision-making process, designed to develop the knowledge and skills to be able to enhance customer experience, develop customer relationships and devise measures and metrics to improve them. Students will examine intellectual property rights and the principles that affect the legal relationships between business organisations and consumers. 2 years- Full time, 12 hours per week (day) On completion, you may consider roles such as:

• Digital marketing executive

• Marketing executive

• Marketing communications assistant