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Food Consumer Marketing and Product Development at Sheffield Hallam University - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Please check the Sheffield Hallam University website for the latest information. Course Summary

  • Gain a detailed understanding of consumer behaviour within global food systems.
  • Explore marketing principles that drive purchasing behaviours.
  • Study food composition, ingredients and processing technologies in depth.
  • Develop safe, nutritious and sustainable food products in state-of-the-art facilities.
  • Explore responsible and ethical solutions to food business challenges.
On the MSc Food Consumer Marketing and Product Development course you’ll consider sustainability, corporate social responsibility, legislative issues and business ethics. You’ll develop and apply masters-level skills – academic, research, managerial, practical, technical and analytical – all preparing you for a future career in the dynamic, fast-paced food industry. How You Learn On this course you’ll apply theoretical knowledge in practical ways, aligned to real-world challenges facing the food sector. You’ll develop and apply key skills including gap and competitor analysis, benchmarking and sensory testing techniques – alongside tailored managerial and business skills such as human resource and financial management. You’ll build a broad knowledge of food processing and safety, product development, business-to-business and consumer marketing and the food chain. You’ll then apply your learning to commercially relevant scenarios in our state-of-the-art specialist kitchens and laboratories. You’ll also have opportunities to develop managerial and research skills relevant to the food sector. The course is delivered on-campus over three trimesters, with teaching scheduled based on the length of your course and the academic calendar. Our research-active staff will deliver up-to-date taught sessions informed by current thinking. You’ll be able to undertake a research project relevant to food marketing, food science, consumer science or product development. Key themes We’ll begin with the underlying science of food, including food composition, ingredient functionality, nutrient functionality, food safety, quality assurance and global food systems. Alongside this, you’ll explore sustainable business strategy to understand how food businesses operate, such as financial and human resource management. You’ll undertake practicals and workshops in our specialist laboratories, kitchens and sensory suite. Here you’ll gain the skills you’ll later apply to develop new food products that meet the global market demand for sustainable, healthy, safe and nutritious food for all. You’ll also explore drivers of consumer behaviour, and how these inform food marketing, advertising and branding. Then you’ll progress to your project – your chance to bring together the practical, theoretical, research and knowledge-based skills you’ve developed throughout the course. Applied learning When you graduate, if you choose to register with the Institute of Food Science & Technology (IFST) or the Chartered Institute of Marketing (CIM), you’ll need to undertake regular continued professional development (CPD) to further your career – and to reflect on the value of CPD. To support your development of this key skill, we embed work-related learning throughout the course and assessments, offering you chances to engage in personal and professional development and reflection. These work-related learning opportunities may include simulated work experience, volunteering, networking, conferences, university-wide initiatives, guest lectures by external speakers or real-life project briefs. For example, previous students have used Nutritics to analyse diets or recipes or to produce nutrition panels and labels. Networking opportunities You’ll be able to meet or network with professionals through guest lectures from visiting academics, researchers and other professionals.

Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page. Modules studied may differ depending on when you start your course. Final Year Compulsory Modules Developing Food Products | Coursework (100%) Food Marketing And Consumer Behaviour | Coursework (100%) Global Food Systems, Quality And Sustainability | Coursework (100%) Sustainable Business Strategy | Coursework (100%) Elective Modules Consultancy | Coursework (100%) Dissertation | Coursework (100%)

Assessment method

Coursework

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

Entry requirements

Normally one of the following in a relevant subject • an honours degree, 2.2 or above • an equivalent recognised qualification • an HND with significant relevant industrial experience Relevant subjects include • business • science • social science • a food related discipline In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation.

English language requirements

TestGradeAdditional details
IELTS (Academic)6Non Work Experience Route: If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

Please click the following link to find out more about English language requirements for this course

https://www.shu.ac.uk/courses/Food-and-nutrition/MSc-Food-Consumer-Marketing-and-Product-Development/Full-time

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1
EU £17155 Year 1
International £17155 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Our tuition fee for UK students on full-time undergraduate degree courses in 2025/26 is £9,535 per year. These fees are regulated by the UK government and therefore subject to change in future years. During your placement year you will pay a reduced fee of £1,200. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found at https://www.shu.ac.uk/study-here/terms-and-conditions-and-student-regulations under student fees regulations. Our tuition fee for International/EU students starting full-time study in 2025/26 is £17,155 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees: https://www.shu.ac.uk/study-here/undergraduate/fees

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Food Consumer Marketing and Product Development at Sheffield Hallam University - UCAS