Course summary

Take a creative approach to marketing, PR and communication and discover how the rise of digital media has forced traditional channels to adapt to stay relevant. What can you expect? BA (Hons) Fashion Marketing and Content Creation delivers a dynamic curriculum through challenging industry-focused projects, combining theory and practice. The course allows you to personalise your learning with a variety of topics and assessment types. This course will explore specialist aspects including content ideation and creation, branding, research methodologies, data analysis and visualisation, digital marketing, fashion theory and international marketing strategy. The course will prepare you for postgraduate study or a career in fashion marketing, fashion PR and communications and associated business functions.

• Creative collaboration: Work closely with designers, marketers, and content creators to develop integrated strategies that align with brand vision and consumer trends.

• Content strategy: Learn how to create compelling digital content for fashion brands, from social media campaigns to video production, that capture and engage a global audience.

• Social media expertise: Build your knowledge of cutting-edge social media platforms and tools, developing skills to craft content that resonates with digital-savvy consumers.

• Data analysis and visualisation: You'll have opportunities to gain expertise in a range of industry relevant software packages, including the chance to undertake the UAL Creative Computing Institute Diploma

• Industry links: Benefit from industry speakers, live industry briefs, work experience based learning and the opportunity to undertake an optional year spent working in fashion.