28Jun
UndergraduateDe Montfort University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
Discover where you can impact the business and marketing environment. Glow your awareness of real-world applications as you examine methods and techniques that are utilised today. Through specific modules, you’ll be taught through innovative learning concepts through contemporary content and assessment strategies that aim to increase your employability skills through infographics, simulations, consultancy projects and group debates. You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world. With that knowledge you will be able to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. As well as critically interpreting business intelligence and applying knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions. Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world. Key features
- This course is designed with employability at the centre of the curriculum. Placements are integrated into module assessments; learners will have two short-term placement opportunities.
- By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
- Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).
- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
- The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
- Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
- Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.
Modules
Year 1 Block 1: Foundations of Global Business in the Digital Age Block 2: Marketing: Theory and Practice Block 3: Essential Business Intelligence and Financial Decision Making Block 4: Entrepreneurship and Business Ventures Year 2 Block 1: Contemporary Issues in Strategic Marketing Block 2: Brands and Consumer Behaviour Block 3: Marketing Practice and Industry Insights Block 4: Business Ethics and Social Responsibility Year 3 Block 1: Marketing, Society and Global Impact Block 2: Choose one from the list below: Digital Marketing for Business Managers Crisis and Business Continuity Management Block 3: Choose one from the list below: Managing Customer Relationships Creative Leadership and Business Thinking Block 4: Choose one from the list below: Marketing Consultancy Project Marketing Dissertation
Assessment method
Teaching and assessment A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding. Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments. Teaching contact hours This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description. Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year. Self-directed study In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week. Block teaching You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma - M: 30 credits
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | including a minimum of 5.5 in each component |
or equivalent
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
| EU | £16250 | Year 1 |
| International | £16250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
*subject to the government, as is expected, passing legislation to formalise the increase
Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government
Provider information
De Montfort University
The Gateway
Leicester
LE1 9BH