This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice. Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world. Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges. With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions. Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world. Key features:
- This course is designed with employability in the centre of the curriculum. Placements are integrated into module assessments; learners will have two short term placement opportunities.
- By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
- Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (such as from infographics to simulations, TED talks, consultancy reports, and group debates).
- The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
- Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
Year 1 Block 1: Foundations of Global Business in the Digital Age Block 2: Marketing: Theory and Practice Block 3: Essential Business Intelligence and Financial Decision Making Block 4: Entrepreneurship and Business Ventures Year 2 Block 1: Contemporary Issues in Strategic Marketing Block 2: Brands and Consumer Behaviour Block 3: Marketing Practice and Industry Insights Block 4: Business Ethics and Social Responsibility Year 3 Block 1: Marketing, Society and Global Impact Block 2: Choose one from the below: Digital Marketing for Business Managers Crisis and Business Continuity Management Block 3: Choose one from the below: Managing Customer Relationships Creative Leadership and Business Thinking Block 4: Choose one from the below: Marketing Consultancy Project Marketing Dissertation
We want to ensure you have the best learning experience possible and a supportive and nurturing learning community. That’s why we’re introducing a new block model for delivering the majority of our courses, known as Education 2030. This means a more simplified timetable where you will study one subject at a time instead of several at once. You will have more time to engage with your learning and get to know the teaching team and course mates. You will receive faster feedback through more regular assessment, and have a better study-life balance to enjoy other important aspects of university life. A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding. Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Leicester Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
|IELTS (Academic)||6||including a minimum of 5.5 in each component|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|