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Digital Marketing at University of Bedfordshire - UCAS

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field. Facilities and specialist equipment

  • State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
  • Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
  • Immersive Semrush simulation software for realistic marketing practice
  • Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience Block delivery and flexible year-round entry points help you fit study around your other commitments. Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, digital customer experience management and online brand communications. Our course is shaped by new and emerging industry developments, so you graduate fully prepared to tackle the challenges of both today and tomorrow. Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s capstone dissertation, live project or professional practice. Develop key transferable skills fundamental to workplace success such as critical thinking, self-management and leadership. Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing. Unlock invaluable industry insights in our Global Guest Speaker series of talks. Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

Assessment method

The assessment strategy for this course is designed in a way that will contribute to student development and will help them achieve their goals and enhance their employability. An essential element of this process is that feedback will be provided in due time so it is integrated in the learning process. When group work is required, the marks given will be individual following the University of Bedfordshire's regulatory scheme. The different kinds of assessment are listed below and in some cases they will be used in combination, making sure however that there are no hidden tasks. In addition to the assessment strategies followed in each Unit, student knowledge and skills will be also formatively assessed through problem solving sessions or case study discussions, in order to ensure that development of their comprehension of the underlying concepts is appropriate to the level of studies and continuously supports the overall student achievement. A full list of how each Unit will be assessed is presented in the previous section. Please refer to the relevant section of this form regarding Academic Integrity. The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by students own contribution through individual learning, will take them to the first assessment point. The process will repeat and at the end of the six-week block, the final assessment will be due. This will be a demanding but very rewarding experience. As mentioned above, the MSc Accounting and Business Finance is designed to develop a number of transferable skills which along with the knowledge and understanding of the relevant theories and concepts will provide our graduates with all those abilities required for a successful career. The different methods used to assess student performance are designed to evaluate the following: Research and literature review skills, data handling, application, numeracy, computer literacy, ability to contextualize and evaluate, presentation skills and professionalism, and collaboration. The Course's Assessment Strategy includes:

  • Written Examination or Class Test: Questions in these exams always promote critical thinking and help gradually develop student ability to apply, analyse, synthesize and evaluate.
  • Individual Written Report or Essays: The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse, and evaluate the relevant concepts is being assessed. At the same time, student academic integrity is developed.
  • Case Study Examination: Students will apply their knowledge in the context of specific cases.
  • Oral Presentation: A number of transferable skills will be developed
  • Reflective Report: Own work and that of peers will be evaluated
- Dissertation / Professional Placement / Internship / Live Project: Regardless of which masters capstone experience students opt for, they will have to produce an individual, independent piece of work. They will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss their findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences they will encounter.


Entry requirements

Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element.


Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For information on the 2025 fees and scholarships please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/

Sponsorship information

For information on postgraduate funding, please visit: https://www.beds.ac.uk/howtoapply/postgraduatestudy/postgraduate-fees-and-funding

Digital Marketing at University of Bedfordshire - UCAS