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Course summary

This course offers you the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is the transformational economy writ large. You focus on strategic areas of branding and communication, digital media and social networking, and digital analytics all framed by the opportunity to complete a final capstone where you can opt for a traditional research dissertation or an experiential learning option (Professional Practice or Live Project). You develop the skills required to adopt appropriate strategic responses to different market environments. You understand the impact of contextual digital forces on international marketing and branding and being a marketing manager. You will also study the management and development of people in organisations and the use of relevant communications within the global economy. You appreciate how the digital economy affects both buying behaviour and marketing approaches. As well as specific knowledge relating to global business, you will develop enhanced personal and interpersonal skills. These include critical thinking, team working, problem solving, numeracy and quantitative skills, self-management and negotiation skills. At the end of this course, you will have the ability to use confidently your strategic and analytical skills to develop strategies to solve digital marketing problems.

Assessment method

The assessment strategy for this course is designed in a way that will contribute to student development and will help them achieve their goals and enhance their employability. An essential element of this process is that feedback will be provided in due time so it is integrated in the learning process. When group work is required, the marks given will be individual following the University of Bedfordshire's regulatory scheme. The different kinds of assessment are listed below and in some cases they will be used in combination, making sure however that there are no hidden tasks. In addition to the assessment strategies followed in each Unit, student knowledge and skills will be also formatively assessed through problem solving sessions or case study discussions, in order to ensure that development of their comprehension of the underlying concepts is appropriate to the level of studies and continuously supports the overall student achievement. A full list of how each Unit will be assessed is presented in the previous section. Please refer to the relevant section of this form regarding Academic Integrity. The intensive character of this Course's delivery as it is outlined in its Teaching and Learning philosophy is consistent with the needs of today's world for graduates who accumulate knowledge fast and are able to express the outcome of this process in a way that is meaningful and comprehensive. After induction, a week of intensive direct contact time followed by students own contribution through individual learning, will take them to the first assessment point. The process will repeat and at the end of the six-week block, the final assessment will be due. This will be a demanding but very rewarding experience. As mentioned above, the MSc Accounting and Business Finance is designed to develop a number of transferable skills which along with the knowledge and understanding of the relevant theories and concepts will provide our graduates with all those abilities required for a successful career. The different methods used to assess student performance are designed to evaluate the following: Research and literature review skills, data handling, application, numeracy, computer literacy, ability to contextualize and evaluate, presentation skills and professionalism, and collaboration. The Course's Assessment Strategy includes:

  • Written Examination or Class Test: Questions in these exams always promote critical thinking and help gradually develop student ability to apply, analyse, synthesize and evaluate.
  • Individual Written Report or Essays: The ability to perform literature informed research, to review and evaluate the relevant sources and to use an appropriate methodology in order to analyse, and evaluate the relevant concepts is being assessed. At the same time, student academic integrity is developed.
  • Case Study Examination: Students will apply their knowledge in the context of specific cases.
  • Oral Presentation: A number of transferable skills will be developed
  • Reflective Report: Own work and that of peers will be evaluated
- Dissertation / Professional Placement / Internship / Live Project: Regardless of which masters capstone experience students opt for, they will have to produce an individual, independent piece of work. They will be asked to identify the research question or problem under investigation, review the relevant literature, develop a sound methodology in order to explore the problem, proceed with the analysis, discuss their findings and make recommendations. It is the capstone of this course and builds on the knowledge and skills acquired in all Units. It will be one of the most challenging but yet enjoyable and rewarding experiences they will encounter.


Entry requirements

Applicants should have a good undergraduate degree at Honours level, or equivalent. We will also consider candidates with other relevant qualifications or appropriate work experience. English language: IELTS overall score of 6.0 with minimum 5.5 in each element.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For information on the 2023 fees please refer to our website, https://www.beds.ac.uk/howtoapply/money/fees/

Sponsorship information

For information on postgraduate funding, please visit: https://www.beds.ac.uk/howtoapply/postgraduatestudy/postgraduate-fees-and-funding

Digital Marketing at University of Bedfordshire - UCAS