Course summary
Explore the technologies, trends and audiences shaping global marketing and learn to meet these demands through a creative and flexible approach. This course will help you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop data-driven and value-driven marketing strategies, build creative campaigns and convert customer targets into leads – while managing and leading diverse marketing teams around the world. Focusing on contemporary marketing theory and practice, you'll challenge the status quo through your understanding of traditional and new marketing approaches and technologies – and you'll develop customer and value-driven strategic campaigns that enable you to respond to the evolving marketing landscape. You'll discover new marketing trends and pick up tips and tactics – taking values, ethics sustainability into consideration. Working with classmates to develop new campaign objectives, you'll craft effective integrated marketing communications (marcomms) communications – with hands-on tasks preparing you for your career. Drawing on real case studies, you'll also explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future. Learn in London – the centre of UK marketing From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the business arena – gaining valuable work experience and meeting influential industry contacts. You'll join bootcamps and masterclasses to learn to think like a leader and changemaker, and work on live briefs that are commissioned and evaluated by real companies looking for new projects, ideas and talent. You'll graduate with a solid grounding in marketing, management principles and business skills – digitally informed and ready to take on your professional career.
Assessment method
Your skills and knowledge will be assessed via a wide range of task-based projects, reports, presentations and live and simulated briefs – as well as essays, case study analysis and data collection. It's important to us that your learning and assessment is: Inclusive – fostering a student-focused approach Engaging – encouraging interaction and participation Authentic – based on real business challenges
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- A018
- Institution code:
- R18
- Campus name:
- Regent's University London
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
At Regent's, you will be part of a truly international community, with the opportunity to make friends and contacts from around the world. website: http://regents.ac.uk/study/international-students/
Entry requirements
Qualification requirements
Please click the following link to find out more about qualification requirements for this course
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
EU | £25000 | Year 1 |
International | £25000 | Year 1 |
England | £25000 | Year 1 |
Northern Ireland | £25000 | Year 1 |
Scotland | £25000 | Year 1 |
Wales | £25000 | Year 1 |
Channel Islands | £25000 | Year 1 |
Republic of Ireland | £25000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Sponsorship information
Regent's University London offers a number of scholarships and bursaries to help with the cost of tuition fees. More information is available on the University website: https://www.regents.ac.uk/admissions/scholarships-and-funding
Provider information
Regent's University London
Inner Circle
Regent's Park
Westminster
NW1 4NS