Merging the creative and the technical, the Digital Media BA course should help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development. The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others. You will have opportunities to engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this should enable you to develop your project management and user testing knowledge and skills. The course focuses on laying a flexible foundation of skills which should prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development. Key Course Benefits
- Opportunities to apply for professional experience, placement opportunities and live professional projects. (subject to availability/change and additional fees and visa requirements may apply.
- Previous students have shown a strong track record of collaborative applied projects with organisations including Genesys, Jaguar Land Rover, Rolls-Royce, BBC Big Screens and BT.
- You could apply to receive your own mobile tech pack, including a high-end laptop with industry-standard production software and microcomputer, such as Dynamode or Raspberry Pi (terms and conditions apply).
- You could take advantage of attending expert guest speakers from the creative and technology industries, including designers, developers, artists, performers, media producers, photographers and journalists who look to share their experiences of working in industry.
- Access to high standard professional media equipment via our Media Loan Shop, with equipment ranging from the most basic audio recorders, to a highly professional camera line up, with technicians on hand to give advice and instructions for ease of use.
Your main study themes are: Digital Media Theory Introduces you to the meaning, importance and use of a number of fundamental concepts within the broad fields of digital media analysis and production which should enable you to understand how meaning within media objects has been produced, consumed and interpreted. These may include: networks, systems, digital identity, contexts of production, audience, narrative and genre, and critical reflection. The meaning and significance of these concepts will be explored through a range of methods, including case studies, seminar discussions and individual exercises which should illustrate their development, conventional use and potential limitations. Creative and Critical Digital Practice Explores the core skills and knowledge necessary to effectively produce, distribute and analyse a range of digital media. You will examine how people, ideas and content flow through digital environments and should learn how to develop a range of digital media artefacts. You will experiment with different forms of digital media content, including games, apps, immersive experiences, digital video, sound, web and other forms. We’ll examine the development of the digital media landscape and how it has challenged traditional notions of production and consumption, considering the implications of ‘digital’ mediation on areas such as identity, authorship and representation. Digital Storytelling and Media Design Investigates the effects of immersive forms of digital media on storytelling by exploring areas such as augmented reality, pervasive and immersive media, locative media and interactive storytelling. Covering the transition from Web 1.0 to Web 2.0, the semantic web, the mobile web to the Internet of Things, you will explore the way networked culture has enabled new forms of storytelling and media design. It also aims to try to enable you to develop practical skills in using a range of open source software tools, programming platforms and devices.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.
Additional entry requirements
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
Clearing contact details
Recruitment and Admissions Office
Thursday 18 August 08:00-20:00, Friday 19 August 08:00-18:00, Saturday 20 August 10:00-16:00, Sunday 21 August 10:00-16:00, Monday 22 August onwards (weekdays only) 08:00-18:30
Course contact detailsVisit our course page
UK Admissions Office
024 7765 2222
European and International Admissions Office
+44 024 7765 2152