Course summary

Gain specialist knowledge in marketing management and communications, with a focus on advertising and branding. On this course, you’ll develop a comprehensive understanding of key areas of marketing such as strategy and consumer behaviour. Taught by specialists with professional experience and internationally recognised research expertise, you’ll gain the skills and knowledge to pursue a successful career in marketing management. The course offers a balance of both academic and practical learning, allowing you to put your knowledge into practice within genuine business situations. You’ll explore the latest developments in marketing management, both in theory and in practice. You’ll graduate with up-to-date knowledge that will make an impact with employers and add value to your career. Dedicated modules will introduce you to essential marketing concepts, frameworks and approaches. You’ll also gain the skills you’ll need to work as a professional in marketing or advertising. A choice of optional modules will allow you to explore areas that suit your career plans.