Aston University is The Guardian's 'University of the Year' 2020. Course Description Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases. In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways. Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research. Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager. Key course benefits • As part of your degree you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area • Marketing ranked 15th in the UK (Complete University Guide, 2020) • Five years after graduating, employed Aston Univeristy graduates earn an average of £33,200 (Longitudinal Education Outcomes (LEO), 2020) • BSc Marketing at Aston is ranked 20th in the UK for graduate-level employment 15 months after graduation. (Guardian University Guide, 2021). Course Details
- Year 1 – You’ll study a range of topics which have been designed to give you a solid foundation for your business degree.
- Year 2 – You will learn about essential marketing areas in depth in addition to the core business and management subjects. Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. Subject areas include Market Research, Digital Marketing and Consumer Behaviour.
- Year 3 – This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK students.
- Year 4 - During your final year there is greater specialisation. You will have the opportunity to focus on the strategic aspects of marketing management and tailor your final year with a choice of specialist optional modules. Subject areas include International Marketing, Marketing Strategy, Brand Management and Services Marketing Management.
In the First Year, you will study a wide range of management related subjects, designed to ensure you have a broad foundation and knowledge of management. You will consider the economic, financial, human and legal issues managers deal with, and the tools and techniques they use. You will be introduced to the key areas of business as well as carrying out project work which will help draw together the subjects you have studied. In the Second Year you will begin the specialist study of Marketing. Incorporated into the teaching of both your Second Year and Final Year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. For more information on module outlines please refer to our website.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|