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Marketing at Aston University, Birmingham - UCAS

Course options

Course summary

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies. Course description In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go. This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world. The course is delivered by Aston Business School which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS. Key course benefits

  • Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation
  • Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM)
  • Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)
  • Excellent prospects – Aston University was named runner-up in the University of the Year for Graduate Employment Award (Times/Sunday Times Good University Guide)
  • Earn more – Our graduates are among the highest paid in the country, earning on average £36,100 five years after graduating (Longitudinal Education Outcomes, 2023)
  • Safe in our hands – Marketing at Aston University was ranked 16th overall in the UK (Complete University Guide, 2024)
Course details Modules For more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc Assessment method For more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc


How to apply

Application codes

Course code:
N500
Institution code:
A80
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.


Student Outcomes

Operated by the Office for Students
85%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
International £21500 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

UK students (Home Undergraduate): The annual tuition fee for the programme commencing in academic year 2025/26 will be £9,535 (subject to the passing of legislation implementing the Government’s policy to increase the maximum tuition fee from £9,250, payable by Home Undergraduate students on full-time courses). The fee for the placement year is £1,250. International students (Overseas Undergraduate): The annual tuition fee for the programme commencing in academic year 2025/26 will be £21,500. The fee for the placement year is £2,500. All students: The duration of your programme is set out above and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (aston.ac.uk/sites/default/files/2024-12/Terms_and_Conditions_of_Enrolment_2025-6.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above, but your total tuition fee will never increase by more than 6% year on year. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities.
Marketing at Aston University, Birmingham - UCAS