12Nov
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
This top-up degree is aimed at anyone from outside the UK with a business and marketing background who wants to further develop their digital marketing skills within the international arena. This course enables you to transform an existing marketing or business qualification, into a BA (Hons) in International Digital Marketing, at Coventry University. The course aims to build on your existing business and marketing knowledge and skills, and offer opportunities to develop more specialised expertise in the area of digital marketing. Why study this course
- Convert your existing business or marketing-focused qualification into a BA (Hons) degree qualification from a university that has won many awards and whose business school is over sixty years old, with extensive industry links.
- Develop a broad range of business and more specific marketing skills and knowledge, creating flexibility to work in a variety of marketing roles, such as brand management, sales strategist or a data analytics marketeer.
- Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.
- The course uses our digital communications lab (DigiComm Lab)4, which is equipped with industry-relevant software. This will allow you to produce materials and digital artefacts for your assessments and developing a digital portfolio, which can be invaluable when seeking jobs.
- You will be taught by expert staff, who have a mix of practitioner and academic experience in business and marketing, who will use real world, problem-based approaches to teaching and learning.
- The course is specially designed for international students, where you will study in a supportive environment. Particular attention is given to language support and enhancing your future employability prospects, for your desired career.
Modules
Level 5 Entry - Year One The below modules are studied in your first year if you enter the course at Level 5 and aim to give you an overview of business in an international context, covering key business areas such as data, management and finance. There is also a module on improving your English skills for business communication and report writing. Modules: Innovation in Practice - 20 Credits Principles of Business Accounting - 20 Credits Managing People in a Global Context - 20 Credits Effective Business Communication - 20 Credits Big Data and International Trade - 20 Credits Global Sustainable Supply Chain - 20 Credits Level 6 Entry - Year Two The below modules are studied in your second year, if you enter the course at Level 5, or in your first year, if you enter the course at Level 6. We will build on knowledge gained from your previous undergraduate studies to provide an overview of international business, examining world trade patterns and the functions of international institutions such as the advertising industry. Modules: Developing Employability Skills for Busines - 20 Credits Contemporary International Leadership - 20 Credits Global Strategy - 20 Credits Business Process Management - 20 Credits Managing Global Organisations - 20 Credits Project Management - 20 Credits We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments Laboratories The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- European Foundation for Management Development
- Business Graduates Association
- Small Business Charter
- Chartered Association of Business Schools
- Principles for Responsible Management Education
- Association to Advance Collegiate Schools of Business
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff
GCSE/National 4/National 5
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| Republic of Ireland | £9535* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Additional costs/fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Studying this course with a sandwich year incurs an additional £1,500 fee (£1,800 for international students) to cover your academic support throughout your placement year.
For full international fees and the most up to date information about tuition fees, please check the relevant course page of the Coventry University website.
Provider information
Coventry University
Priory Street
Coventry
CV1 5FB