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Course summary

The BA (Hons) Curation, Exhibition, and Experience Design course will offer you a learning experience that draws upon the fields of creative design, curatorial practice, marketing, and project management and which will prepare you for a career in the field of exhibition and experience design. The course will equip you with the knowledge and skills to conceptualise, curate, and design exhibitions and experiences across both cultural and creative industry contexts. Curation, Exhibition and Experience Design is a growing skills area for not only the arts and creative industries, but also for retail businesses and brands. The role of curation in brand storytelling is to create a cohesive and compelling narrative that aligns with the brand's values, identity, and target audience. Curation involves the careful selection, arrangement, and presentation of content, experiences, and visual elements to communicate a brand's story effectively. Curation plays a crucial role in conveying a brand's identity and personality. By selecting and presenting content that reflects the brand's unique attributes, values, and voice, curation helps to differentiate the brand from competitors and build a distinct brand identity. The growing importance of brand experience is evident across almost every sector of industry. Graduates from this course will develop highly transferable skills applicable to a broad range of situations. There is evidence that suggests a growth in demand for trained curatorial staff, whether that be in the retail fashion industry in Southeast Asia or in the galleries and museums sector in the U.S. The course is designed to provide you with a developed understanding of both the theoretical and practical aspects of curation, exhibition design, and experience creation. You will explore the historical and contemporary theories of curatorial practice, gain insights into exhibition planning, audience engagement, and the conceptualisation of narratives. You will also delve into the principles of spatial design, sensory experiences, storytelling, and the integration of technology to create impactful and immersive exhibitions. Throughout the course you will be involved in hands-on projects, collaborative exercises, and practical workshops that reflect cutting edge industry practice. You will learn the process of curating and designing exhibitions and experiences from concept to completion. Key areas of study include curatorial theory and methodologies, exhibition design principles, museology, audience engagement strategies, cultural heritage preservation, art and artifact conservation, digital media integration, project management, marketing and communication strategies. You will also explore the ethical and cultural considerations involved in curatorial practice, such as inclusivity, representation, and accessibility. Throughout the course, students will have the opportunity to collaborate with museums, galleries, cultural institutions, and industry professionals both regionally, nationally and internationally. This exposure to authentic working environments and practical experiences will enhance you understanding of industry and enable you to meet practitioners that will help you build a professional network. Upon completion of the BA (Hons) Curation, Exhibition, and Experience Design course, you will be equipped with the skills and knowledge to pursue a variety of career opportunities. You may find employment as an exhibition curator, museum professional, gallery manager, experience designer, cultural consultant, pursue a self-employed freelance career or work for a creative agency. The BA (Hons) Curation, Exhibition, and Experience Design program nurtures creative individuals who can envision and create immersive and engaging exhibitions that captivate and educate audiences.


Year 1: Introduction to Creative Project Management, Understanding Creative Projects, Project Lab Year 2:Client Brief, Managing Collections, Creative Entrepreneurship and Business Planning, Contemporary Issues in the Creative Industries, Industry Insights Year 3: Major Project Planning, Major Project, Option A: Consultancy Project, Option B: Dissertation

Assessment method

Coursework and practical work

How to apply

Application codes

Course code:
Institution code:
Campus name:
Main Site - Arts University Bournemouth
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Please note that applicants who require a student visa to study in the UK would not be able to undertake the optional placement year as part of this course due to UKVI regulations.

Entry requirements

Qualification requirements

**Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.** We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions ([email protected]) with any queries about entry requirements. We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification. Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications. AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Applicants will be asked to submit a digital portfolio for review by the course team.

English language requirements

TestGradeAdditional details
IELTS (Academic)66.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
TOEFL (iBT)80minimum score of 18 in writing, listening, and reading and 19 in speaking.
Cambridge English AdvancedCOverall score of 180
PTE Academic54A minimum of 51 in each component
Cambridge English ProficiencyOverall score of 200

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £17950 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £17950 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Curation, Exhibition and Experience Design at Arts University Bournemouth - UCAS