Modules

This course has a common first year. In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field. We want your degree to fit around you, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first-year courses Advertising and Digital Marketing BA (Hons) Business Administration BBA (Hons) Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Sport Management BA (Hons) Year One Modules Marketing, Digital and Social Media - 30 Credits People and Organisations - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits Year Two Research and Insights - 30 Credits Consumer Behaviour - 30 Credits Integrated Marketing Communications - 30 Credits Brand Management - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.   If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.  Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Final Year Sustainable Marketing Management - 30 Credits Applied Project - 30 Credits Customer Experience - 30 Credits PR and Event Marketing - 30 Credits *For further information and disclaimers please check the course page on the Coventry University website

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments Simulations Critical Reflections Roleplay The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• European Foundation for Management Development
• Chartered Institute of Marketing
• Business Graduates Association
• Small Business Charter
• Chartered Association of Business Schools
• Association to Advance Collegiate Schools of Business
• Principles for Responsible Management Education