Course summary

Online learning at the University of Glasgow allows you to benefit from the outstanding educational experience that we are renowned for, without having to relocate to our campus. The University of Glasgow’s online marketing degree is designed for tomorrow’s world. You will study with international faculty at the Adam Smith Business School who are experienced and knowledgeable in both marketing fundamentals and the latest digital trends. Graduate with expertise in advertising, branding, digital marketing, marketing analytics and more. WHY THIS PROGRAMME

• The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing degree highly attractive to prospective employers.

• The Online MSc Marketing at University of Glasgow has been accredited by the Chartered Institute of Marketing (CIM) providing students with an opportunity to work towards a professional qualification in marketing alongside their studies. Please note the CIM accreditations apply at the Masters level only.

• CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Glasgow has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership.

• CIM qualifications are highly sought after by employers. This ensures students are equipped with the best opportunities for a successful marketing career. The School’s teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

• The University of Glasgow is also currently ranked 15th in the UK and world top 60 for International Strategic Marketing (Campus Masters) (QS Business Master's Rankings 2025: Marketing).

• Top 15 in the UK for International Strategic Marketing QS 2024

• The course features contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. Study of these subjects are crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.

• Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.

• Through interactive online study you’ll be able to share ideas and create long-lasting networks with your fellow marketeers.

• You'll learn from lecturers at the forefront of social sciences research, as 90% of research by our School of Social Sciences is assessed as world-leading and internationally excellent – Research Excellence Framework 2021.

• Adam Smith Business School is triple accredited.