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Marketing Analytics at Birkbeck, University of London - UCAS

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2025 - 20262026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

This MSc Marketing Analytics offers you the opportunity to specialise in data analytics and digital marketing to gain skills and knowledge about quantitative data analytics, technical marketing, social media and branding. Why choose this course?

  • It benefits from teaching by research-active staff who link theory and practice through the use of real-world examples.
  • It is ideal if you wish to develop your skills and in-depth knowledge through practical sessions involving data analytics, simulation and other statistical data analysis exercises.
  • The diverse techniques and digital marketing modelling that underpin this course, as well as the practice-oriented learning environment, will prepare you well for marketing decision-making roles within different organisations.
What you will learn You will learn to analyse and interpret digital marketing problems and build your confidence in applying marketing analysis to contribute to brand launch strategies. You will also develop a range of valuable skills including academic writing, how to analyse data sets, how to use modelling and simulation, and how to construct convincing arguments to achieve specific task-related objectives. You will learn to be both an independent thinker and a team player, and grow the leadership skills to contribute to marketing decision-making at the highest level. How you will learn This course is taught via lectures, some of which may be online, as well as seminars on campus. Its modules are designed to allow you to benefit from different teaching approaches and to gain knowledge from different disciplines. It is available to study full- or part-time and follows an evening timetable. Highlights
  • This course is accredited by the Chartered Institute of Marketing (CIM), so you will be able to gain a CIM professional qualification through their Multi-Award Pathway (MAP) to help equip you for a successful marketing career.
  • It is led by staff who have in-depth knowledge and participate in international research projects which contribute to the development of marketing theory.
  • Our academic staff publish widely and are known to have expertise in marketing, sport management and marketing, international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, as well as financial management and accounting.
  • By engaging in various forms of collaboration, Birkbeck has excellent contacts with a range of universities, professional institutions, and public and private sector organisations.
Careers and employability On successfully graduating from this MSc Marketing Analytics you will have gained an array of important transferable skills, including:
  • planning, structuring and carrying out quantitative research and data analysis
  • in-depth statistical, analytical and technical skills that will prepare you for a range of technical and analytics-based roles
  • in-depth research skills and knowledge that will enable you to undertake company-based research projects or consider undertaking further research at PhD level.
Studying this course will prepare you for career paths in a range of fields and professions including:
  • digital marketing analyst and planner
  • analyst or assistant brand manager
  • content writer and social media planner
  • marketing analyst or assistant marketing manager
  • customer service support manager or relationship manager.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

Assessment will include coursework, presentations, reports, quizzes and examinations.

How to apply

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. As this course is quantitative in nature, some prior quantitative experience or skills will be beneficial. For applicants with limited experience in statistics, an introductory module, Introduction to Analytics and Business, will provide you with grounding in the quantitative skills needed. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Fees and funding

Tuition fees

England £15210 Year 1
Northern Ireland £15210 Year 1
Scotland £15210 Year 1
Wales £15210 Year 1
International £23790 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Marketing Analytics at Birkbeck, University of London - UCAS