12Nov
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus. Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations. Foundation year Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations. Degree This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs2 and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager. The course aims to help you:
- develop practical skills through a rich curriculum that blends theoretical knowledge with hands-on experience. Gain a thorough understanding of marketing strategies, tactics and tools, learning to apply them effectively to drive business growth and extend reach in new and existing markets
- provide you with a range of transferable skills that are relevant to a variety of potential career destinations in profit and non-profit sectors, as well as options beyond marketing
- give you the opportunity to prepare for a career as an ethical, globally minded, socially aware and responsible leader in marketing.
- Supports you to gain the academic skills required for degree-level study.
- Provides a grounding in key areas of business and marketing.
- Industry-relevant curriculum: the course helps you explore key areas in marketing, covering a wide range of competencies in marketing, marketing analytics for decision-making, marketing communications, brand management, public relations and customer experience.
- Focus on sustainability: this course teaches you how to grow a business responsibly, with a strong focus on inclusion, ethical practices and how to better protect the environment in today’s connected world.
- Innovative thinking: gain hands-on experience running simulations with industry-standard software in the DigiComm Lab, where you could design, manage and evaluate digital campaigns.
- Practice-led learning: apply marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.
- Industry-ready: learn to create campaigns aimed at engaging global audiences across diverse cultural contexts, encouraging communication authenticity and building brand trust.
Modules
This course aims to provide you with a solid grounding for a professional career in marketing. Key foundation year modules include communications, management skills, marketing for business, and global business. This course has a common degree first year which is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field. Year One Modules** Marketing, Digital and Social Media - 30 Credits People and Organisations - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits Year Two Research and Insights - 30 Credits Consumer Behaviour - 30 Credits Integrated Marketing Communications - 30 Credits Brand Management - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future. If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Final Year Sustainable Marketing Management - 30 Credits Applied Project - 30 Credits Customer Experience - 30 Credits PR and Event Marketing - 30 Credits *For further information and disclaimers please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments Simulations Critical Reflections Role play The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £5760* | Year 1 |
| Northern Ireland | £5760* | Year 1 |
| Scotland | £5760* | Year 1 |
| Wales | £5760* | Year 1 |
| Channel Islands | £5760* | Year 1 |
| Republic of Ireland | £5760* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
The fees listed above reflect the Foundation year tuition fee only. To view the degree tuition fees and the most up to date fee information please check the relevant course page of the Coventry University website.
Please note, this course with a foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please visit our website to find out about our international pathways. www.coventry.ac.uk
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU