18Jan
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus. This course aims to provide you with a solid grounding for a professional career in marketing. The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Marketing BA (Hons) degree within Coventry University’s Business School. On the degree part of the course you will use the latest tools and techniques and learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations. For those with a creative flair, analytical mind and a love of communicating, our degree could lead to a potential future career in this exciting field. See our website for further details.
Modules
This course aims to provide you with a solid grounding for a professional career in marketing. Key foundation year modules include communications, management skills, marketing for business, and global business. This course has a common degree first year which is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field. Year 1 Modules Foundations of Management Organisation Behaviour Marketing, Digital and Social Media Entrepreneurial Ideation Entrepreneurial Thinking Business Decision-Making Using Data Analysis Year Two In year two you will start to drill down into core marketing subject areas, such as consumer behaviour and marketing insight. You will also explore areas such as integrated marketing communications and digital marketing. The knowledge gained within the year provides a solid foundation for your ability to understand and analyse the marketing function. Modules Integrated Marketing Communications Consumer Behaviour Marketing Insight Brand Management Digital Marketing Designing a Research Proposal Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future. If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250*. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. The final year also allows you to personalise your learning experience depending on your interests or future career aspirations, there is a choice of five specialist modules, from which you select two. We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments Simulations Critical Reflections Role play The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £5760* | Year 1 |
| Northern Ireland | £5760* | Year 1 |
| Scotland | £5760* | Year 1 |
| Wales | £5760* | Year 1 |
| Channel Islands | £5760* | Year 1 |
| Republic of Ireland | £5760* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
The fees listed above reflect the Foundation tuition fee only. To view the degree tuition fees and the most up to date fee information please check the relevant course page of the Coventry University website.
Please note, this course with a foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please visit our website to find out about our international pathways. www.coventry.ac.uk
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU