Course summary

The BA (Hons) Business (Marketing) programme provides a thorough grounding in a range of business and marketing related subjects including finance, management, entrepreneurship and leadership, the chance to work with a wide variety of organisations through our links with industry and the opportunity to develop projects and expertise in areas that you are interested in. Specialist modules focus on Innovation and Creativity in Marketing, Consumer Behaviour and the Customer Experience, Brand Strategy and Management and Marketing in a global context. This programme equips you for both employment and self-employment and gives you the confidence to succeed in the business world. Modules are contemporary in nature and tackle key issues facing organisations and society head on. Modules are taught and assessed using a variety of active learning techniques where you are encouraged to take charge of your own learning through engaging with academic knowledge and research, tutors, external organisations, and your peers. Your assignments are developed in conjunction with industry experts and throughout the duration of your programme you will be given live briefs to fulfil for your clients. You will have the opportunity to undertake a work placement and an international field trip (that you will be required to self-fund) in the second year of the programme. This programme is best suited to individuals with a ‘can do’ attitude who want to go the extra mile to develop their business and professional skills throughout the duration of their studies.