Course summary

Do you want to study in a collaborative environment and embrace the very latest digital technology? If so, then this MSc in Digital Marketing is for you. Enhance your digital marketing knowledge and work side-by-side with industry and research-led staff in a state-of-the-art building in the heart of London's creative district. Why study this master's in Digital Marketing? Develop highly desirable skills in digital marketing Gain masters level skills in contemporary digital marketing practice Learn about the latest emerging trends in the digital world Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends Learn about cutting-edge technologies that are shaping the next iteration of the web Develop your skills in innovative research practices Work in a co-creative environment with the Institute for Creativity and Technology Gain business and entrepreneurial skills that will enhance your employability Experience a learning-by-doing approach to digital marketing education Improve your future employment prospects Enhance your professional network by meeting people with similar interests and different skill-sets Be part of a tech-literate, creative community You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and digital business practice. This will significantly contribute to your university experience and preparation for professional practice. The curriculum revolves around contemporary digital marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale