Advertising, Marketing Communications and Public Relations at London Metropolitan University - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Why study this course? Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply). More about this course This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree. This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results. The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree. What our students say "It's not been just a degree, it's actually been an experience. It's been an adventure." Christopher Bird, former student "All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules." Natalie Lewkowicz, former student


Example Year 1 modules include: Practice of Marketing; Media Culture & Society; Public Relations; Understanding and Managing Data; Principles of Marketing; Understanding the Business and Economic Environment; Managing People in Organisations; Learning through Organisations. Example Year 2 modules include: Consumer Insights; Contemporary Theory of Advertising; Consumer PR & Media Relations; The Practice of Consultancy; Problem Solving: Methods and Analysis; Creating a Winning Business; Learning Through Work; Developing Inclusive Organisation; Marketing Communications; Crafting Advertising Campaigns; Digital Marketing; Sustainability, Business and Responsibility. Example Year 3 modules include: Communication Theory; Strategic Marketing; Professional Consultancy Project; Marketing Dissertation; Global Marketing and Sales in the Digital Age; Language; Corporate Communications; Marketing communications in Practice; Brand Management; Social Marketing.

Assessment method

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see:

Entry requirements

Qualification requirements

We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Please click the following link to find out more about qualification requirements for this course

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £2310 Module
Northern Ireland £2310 Module
Scotland £2310 Module
Wales £2310 Module
EU £4400 Module
International £4400 Module
Channel Islands £4400 Module
Republic of Ireland £4400 Module

Additional fee information

Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Advertising, Marketing Communications and Public Relations at London Metropolitan University - UCAS