London Metropolitan University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Why study this course? Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply). More about this course This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree. This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results. The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree. What our students say "It's not been just a degree, it's actually been an experience. It's been an adventure." Christopher Bird, former student "All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules." Natalie Lewkowicz, former student
Modules
Example Year 1 modules include: Practice of Marketing; Media Culture & Society; Public Relations; Understanding and Managing Data; Principles of Marketing; Understanding the Business and Economic Environment; Managing People in Organisations; Learning through Organisations. Example Year 2 modules include: Consumer Insights; Contemporary Theory of Advertising; Consumer PR & Media Relations; The Practice of Consultancy; Problem Solving: Methods and Analysis; Creating a Winning Business; Learning Through Work; Developing Inclusive Organisation; Marketing Communications; Crafting Advertising Campaigns; Digital Marketing; Sustainability, Business and Responsibility. Example Year 3 modules include: Communication Theory; Strategic Marketing; Professional Consultancy Project; Marketing Dissertation; Global Marketing and Sales in the Digital Age; Language; Corporate Communications; Marketing communications in Practice; Brand Management; Social Marketing.
Assessment method
You'll be assessed through reports, essays, exams, group work and individual portfolio work.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see: http://www.londonmet.ac.uk/international/international-admissions/application-guidance-and-entry-criteria/english-language-requirements/undergraduate-english-requirements/
Entry requirements
Qualification requirements
UCAS Tariff - 96 points
A level - CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma - M: 30 credits P: 15 credits
Scottish Higher - CCCCD
International Baccalaureate Diploma Programme - 28 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) - C
GCSE/National 4/National 5
We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.
Please click the following link to find out more about qualification requirements for this course
http://www.londonmet.ac.uk/applying/undergraduate/entry-requirements/
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| EU | £19500 | Year 1 |
| International | £19500 | Year 1 |
| Channel Islands | £19500 | Year 1 |
| Republic of Ireland | £19500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Provider information
London Metropolitan University
Admissions Office
166-220 Holloway Road
City of London
N7 8DB