Modules

Year One Common first year courses: Advertising and Digital Marketing BA (Hons) Business Administration BBA (Hons) Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Sport Management BA (Hons) Year One Modules Marketing, Digital and Social Media - 30 Credits People and Organisation - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneruship - 30 Credits Year Two Research and Insight - 30 Credits Operations Management in Sport and Events - 30 Credits Project Management in Events and Sport - 30 Credits Immersive Experience Design - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year. Final Year PR and Event Marketing - 30 Credits Strategic Management and Marketing in Sports and Events - 30 Credits Applied Project - 30 Credits Event Bidding and Impacts - 30 Credits We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression toward achieving the intended learning outcomes.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• European Foundation for Management Development
• Small Business Charter
• Chartered Association of Business Schools
• Business Graduates Association
• Association to Advance Collegiate Schools of Business
• Principles for Responsible Management Education
• Association for Events Management Education