Modules

Shape how businesses compete, how customers choose you and how revenue grows. This MBA prepares you to move from executing campaigns to setting commercial strategy that boards pay attention to. You'll work through the full marketing leadership toolkit. Study consumer behaviour to understand what drives decisions, then apply strategic marketing thinking to brand positioning, market analysis and competitive response. Marketing management and implementation teaches you how to brief teams, allocate budgets and measure what matters. Case work spans brand strategy, campaign planning and growth initiatives so you see how marketing decisions connect to business performance. Leadership is built into every module. You'll study strategy formulation, change management and financial intelligence, learning how to position marketing as a revenue driver, not a cost centre. By graduation, you'll have the confidence to set direction, influence boards and lead teams through commercial challenges that demand both creativity and business judgement. A full list of modules can be found here: https://go.walbrook.ac.uk/ucas-mba-marketing

Assessment method

All module assessments are completed entirely online. Assessments are varied, practical and designed to reflect the real world. From reports and reflective essays to video pitches and research projects, you’ll apply your knowledge in ways that add to your career. Most modules include three assignments, so you’ll build confidence while developing communication and critical thinking skills.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Management Institute