University of Wolverhampton

Degree level: Undergraduate

Marketing Management with Foundation Year

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Course summary

The BA (Hons) Marketing Management with foundation year course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples. The foundation year of this course is designed to offer applicants who do not have the required qualifications, a programme which will equip them with a robust toolkit of academic, digital and personal skills required for successful study in higher education. It also provides an understanding of, and insight into, a range of disciplines that underpin their chosen programme of study. In the foundation year students will develop their ability to gain the most out of structured in-class study, and also to manage and evaluate their own independent learning. This wide range of transferable skills is of immense value in both undergraduate study and graduate employment. Upon successful completion of the foundation year, students will have the opportunity to develop their knowledge and understanding of their subject area to degree level. The BA (Hons) Marketing Management with foundation year course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management with foundation year, students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice. You may also study Marketing as part of the following joint awards:

  • BA (Hons) Business and Marketing Management
  • BA (Hons) Marketing and Enterprise Management
  • BA (Hons) Marketing and Human Resource Management
As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing. Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Marketing course or the MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.

Course details


How to apply

Application codes

Course code:
N502
Institution code:
W75
Campus name:
University of Wolverhampton
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
92%
Student satisfaction
65%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing Management with Foundation Year at University of Wolverhampton - UCAS