Course summary

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree. Our BA (Hons) Business and Management (Marketing) degree takes an interdisciplinary approach, blending business and management knowledge with the essential skills needed to succeed as a resilient, impactful and adaptable manager. It encourages you to develop critical perspectives and build a professional and responsible mindset, whilst strengthening leadership and team working skills that will increase your appreciation of the roles managers undertake. Embrace your entrepreneurial and intrapreneurial spirit to successfully navigate the evolving business landscape across various sectors – private, public, or third sector within organisations, or launching your own enterprise. The degree is taught from a global perspective through a curriculum that reflects the realities of international markets. Sustainability, corporate social responsibility and ethical decision-making are embedded throughout. As well as the opportunity to gain valuable real-world experience through an experiential work or volunteering module in the second year, we also offer an internship year in industry between year two and the final year. Past internships have included Deloitte, Admiral and the Wales Cyber Resilience Centre. We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.