Course summary

Drawing on academic and industry expertise from around the world, this course is designed to meet the requirements of professionals and organisations involved in the bidding process and delivery of sporting events of all sizes - from the Olympic Games to the Leeds Half Marathon. You will address the challenges facing sports events managers, including the increasing pressure to meet the demands of global governing bodies and how to manage a volunteer workforce, secure appropriate sponsorship packages, reduce risk and ensure the health, safety and security of every stakeholder. By developing the specialist knowledge and skills required, you will be able to strategically plan and manage sporting events to the satisfaction of regional, national and international stakeholders. This course is taught at The UK Centre for Events Management which has a global reputation as a market leader in events management education. We have close links with a wide range of industry partners and associations who all recognise our expertise in educating the events professionals of the future. The university has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency. The UK Centre for Events Management has been educating event professionals for more than 21 years. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research. Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.