Learn how emerging technologies are transforming business, and develop the skills to lead in an AI-driven world. This pioneering Business and AI degree equips you with a strong foundation in management, marketing, finance and analytics, while developing your understanding of how AI can be used to solve business challenges and drive innovation. You’ll study cutting-edge topics such as machine learning, digital transformation and human–machine collaboration, taught by research-focused academics and industry experts. You’ll develop the ability to communicate effectively across technical and business teams, and to consider the ethical and social implications of AI. You’ll benefit from the University of Southampton Business School’s close links with industry, applying your knowledge to real business projects. In your final year, you’ll complete a major AI-driven business project, and you also have options to take a four year study abroad or an industrial placement in your third year.

Modules

Some of the modules you may study include; Implementing Digital Transformation to Utilise AI; Innovation, Technology and the Environment; and Digital Business Models. For a full list of modules, please visit our course page.

Assessment method

We'll assess you using essays; individual and group projects; written exams

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

Chartered Institute of Management Accountants
Association to Advance Collegiate Schools of Business

How to apply

14Jan

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:: N1I4

Institution code:: S27

Campus name:: Main Site - Highfield Campus

Campus code:: -

Points of entry

The following entry points are available for this course:

Year 1

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - AAB

Typical offer: AAB Offers typically exclude General Studies The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects: Applied subjects Art: including Design, Fine Art, Photography, Textiles Communication Studies Communication and Culture Creative Media Creative Writing Critical Thinking Dance Drama Film Studies Health & Social Care Home Economics Hospitality and Supervision ICT/IT Leisure Studies Media Studies Music Technology Outdoor Education PE Performing Arts Public Services Sports Studies/Science Theatre Studies Travel & Tourism World Development Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD

Access to HE Diploma - D: 39 credits M: 6 credits P: 0 credits

Scottish Higher

We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"

Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - D

Pearson BTEC Extended Diploma (QCF) - DDD

Pearson BTEC Diploma (QCF) - DD

Pearson BTEC Subsidiary Diploma (QCF) - D

Scottish Advanced Higher

Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

International Baccalaureate Diploma Programme - 34 points

Typical offer: Pass, with 34 points overall with 17 points at Higher Level and grade 4 at SL in Analysis and Approaches or Applications and Interpretation. Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

WJEC Level 3 Advanced Skills Baccalaureate Wales - B

Extended Project - A

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H1, H2, H2, H2, H2, H2

Cambridge International Pre-U Certificate - Principal - D3, D3, M2

GCSE/National 4/National 5

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6*/B). * Grade 5 in mathematics (in the new reformed GCSE's) can be accepted if an applicant has grade B in A levels Maths, Physics, Economics, Geography, Psychology or Business. Please note we cannot accept a grade 5 in mathematics if you are studying other qualifications, the requirement is a grade 6.

OCR Cambridge Technical Extended Diploma - DDD

OCR Cambridge Technical Diploma - DD

OCR Cambridge Technical Introductory Diploma - D

OCR Cambridge Technical Certificate - Not accepted

AQA Level 3 Technical Level (720 glh) - Not accepted

We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an equivalent standard to the A level applicant. For more details on the suitability of your qualifications please contact the Faculty of Social Sciences Admissions Team at [email protected]

Please click the following link to find out more about qualification requirements for this course

https://www.southampton.ac.uk/courses/business-analytics-degree-bsc?utm_source=-UCAS-Course-Collect&utm_medium=referral&utm_content=UG-aggregator&utm_campaign=UG2025

English language requirements

English Language proficiency for international students: All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency. For more information on the University of Southampton’s English Language entry requirements, please see the English Language Proficiency webpage at http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England	£9535*	Year 1
Northern Ireland	£9535*	Year 1
Scotland	£9535*	Year 1
Wales	£9535*	Year 1
Channel Islands	£9535*	Year 1
Republic of Ireland	£9535*	Year 1
EU	£25500	Year 1
International	£25500	Year 1

*This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please see our website for further details and updates: www.southampton.ac.uk/uni-life/fees-funding.page

Provider information

Visit our website

University of Southampton
Highfield
Southampton
SO17 1BJ

Course contact details

Visit our course page

Undergraduate Admissions - Faculty of Social Sciences

[email protected]

023 8059 4732

View address on Google Maps

Location	Qualification	Study mode	Duration	Start date	Apply
Main Site - Highfield Campus	BSc (Hons) - Bachelor of Science (with Honours)	Full-time	3 years	21 September 2026	Available to Apply	Course option f1219596-655a-48c3-9ff2-e62360f0bc62

Business and Artificial Intelligence at University of Southampton - UCAS

Degree level: Undergraduate

Business and Artificial Intelligence

Course options

Open days

Course summary