Course summary
As human beings, we spend more time consuming media than any other activity. Only sleeping takes up more of our time. In the digital age, traditional news and media platforms are further supplemented by a huge proliferation of online platforms. Choice therefore, has never been greater and quality has never been so variable. In the age of “fake news” for example, the ability to differentiate objective fact from speculative rhetoric has never been more important. Today’s graduates are not only the consumers of mass information, they are also its curators and creators, and would-be journalists now need to develop their own personal brands within a congested market place. The programme aim therefore is to equip students with a three way analytical, practical and employability skill set that will enable them to more easily enter into the graduate job market. The programme will be regularly appraised by an industry panel to ensure that it remains at the cutting edge of what employers and industry requires. You will have the chance to attend workshops and seminars run by guest speakers as part of the course. Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula; Media and Communication at Swansea is ranked: • 8th in the UK for Student Satisfaction (Complete University Guide 2025) • 8th in the UK for Student Experience (Times Good University Guide 2025) • 10th in the UK for Teaching Quality (Times Good University Guide 2025) We pride ourselves in preparing graduates for careers beyond university. We are able to do this by using our connections to industry, and our emphasis on the particular interpersonal skills that our industry panel identify as key within their recruitment processes. Our Media and Communication graduates are truly international and are employed around the world. They have careers in: • Journalism • Media • Business • Public Relations and Marketing • Digital Marketing • TV and Radio • Publishing
Modules
In Year 1, you will typically study areas including: Delivering and Decoding the News, Principles of Mediation, Public Relations: Strategic Communications, Creative Media Platforms, Pitch Invasion: Sport and its Impact on Society In Year 2, you will typically study areas including: Theorising the Media, Investigating Text, Process and Audiences, Pop Culture and Alternative News Genres, Introduction to Writing Fiction, Misinformation, Fake News and Fact-Checking, The History of Screen Animation Your final year will include an optional independent dissertation project, you will typically study areas including: Reporting the 21st Century, Journalism in Practice, Documentary and Fiction Filmmaking, Sports Public Relations, Strategy, Marketing and Branding, Digital Futures, Practical Web Technologies, Guerrilla Campaigns: Subversive and Interruptive PR
Assessment method
Studying Media and Communications at Swansea University allows students to enhance their future employability prospects through assessments that replicate the kind of experiences you will face in the creative communications industries, often with the involvement of industry professionals to offer feedback and advice. Some examples of these are: - Developing creative ideas for a multi-media project that is then pitched to a commissioning editor from the BBC - Working with one of the University’s Sports Club to develop a communications strategy to raise the profile of the club among Freshers students - Creating a multi-media rebranding project for a client - Writing and/or recording a film review - Interpreting a brief from a local organisation and working with that client to develop a digital PR strategy that is then pitched to the client - Filming and editing a series of short 3-minute videos in a variety of styles optimised for distribution on social media - Sourcing and writing a local news story as a part of the development of a digital journalism portfolio - Developing an idea for a new lifestyle journalism publication, and pitching the idea to a publisher For full breakdown of course structure and assessment please visit our course page: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications or get in touch with us at [email protected]
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P500
- Institution code:
- S93
- Campus name:
- Singleton Park Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
If you are an International Student, please visit our International pages for more information about entry requirements: http://www.swansea.ac.uk/international/students/requirements/
Entry requirements
Qualification requirements
UCAS Tariff - 128 - 112 points
A level - ABB - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM - DMM
Access to HE Diploma - D: 21 credits M: 24 credits
International Baccalaureate Diploma Programme - 30 - 33 points
WJEC Level 3 Advanced Skills Baccalaureate Wales
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Extended Project
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H3, H3
GCSE/National 4/National 5
English language requirements
For applicants whose first language is not English we require a minimum overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in each component.
English Language Requirements at Swansea University
https://www.swansea.ac.uk/admissions/english-language-requirements/
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Swansea University
Singleton Park
Swansea
SA2 8PP