This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career. A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied. Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
Financial Merchandising For Fashion, Professional Industry Experience, Strategic Digital Communications, Methods, Metrics And Analytics , Global Fashion Brand Strategy, Fashion Buying and Forecasting, Fashion Internationalisation and Distribution, Research Project
How to apply
Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent. We accept a variety of in-country and secure English language tests, find out more:https://www.rgu.ac.uk/study/international-students/english-language-requirements
•Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. •Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
Fees and funding
No fee information has been provided for this course
Additional fee information
You may be eligible for scholarships and funding. More information can be found on the RGU website - https://www.rgu.ac.uk/scholarships
Robert Gordon University
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