Course summary

Your future as a marketing professional starts here. Blend theory with practice as you learn about the fundamentals and future of marketing – from digital marketing and social media, to market dynamics, communications and branding. And learn how to balance your own goals against society and the environment’s needs. Put yourself in pole position for a stellar marketing career with hands-on experience from day one, working on practical projects with real businesses. Past students have worked with the likes of Team GB, Pepsi, Bosch, Tesco, Microsoft, and McCain Foods. Some have even taken part in The Pitch, a national competition run by the Chartered Institute of Marketing (CIM). Speaking of... Our course is fully accredited by the CIM. That means three things: significant exemptions from essential exams, a quicker route to further professional qualifications, and graduating already part-qualified. And that means you could start on a higher salary. Why study at Hull? • Get hands-on from day one: Work on live industry projects for big-name brands and take part in our optional international summer school. • Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary. • 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹ Where could this take you? Blending theory with practice will give you a rock-solid CV, with real-world examples from industry projects to impress employers. Our graduates go into a wide range of careers with international brands and household names, including IBM, Asda, Heinz, Young’s Seafood, and Rolls-Royce. You could take on roles like brand or product manager, digital and social media executive, or content creator/influencer. Enhance your prospects with on-campus digital marketing masterclasses – great for networking which could lead to an internship or job offer. ¹ (Marketing and Business Strategy) UK domicile full-time first-degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.