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Sport Management and Marketing at Birkbeck, University of London - UCAS

Course options

2025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

This MSc Sport Management and Marketing is designed to offer you a unique blend of theoretical insights and practical application. It is ideal if you are an ambitious graduate wishing to advance your understanding of sport and marketing and gain an advantage in a rapidly evolving and competitive industry. Why choose this course?

  • This well-established and respected course has been running for more than 25 years and follows an industry-relevant curriculum, ensuring your knowledge of the field is up to date and relevant.
  • It provides you with career-enhancing networking opportunities with links with top sport organisations and expert speakers, including high-level alumni.
  • You will learn alongside students from a range of personal and professional backgrounds in a learning environment that is fun, constructive and intellectually stimulating.
What you will learn Combining insight from a range of industry guest speakers and expertise from internationally renowned academics, this course offers you a sharp analysis of contemporary sport management and marketing practices, alongside access to leading research in the field. You will study key aspects of sport management and marketing, including:
  • economics
  • governance and strategy
  • branding
  • digital marketing and promotion
  • the wider social, political and cultural aspects of sport.
How you will learn You will learn via a dynamic mix of lectures, interactive seminars, guest speaker sessions and independent study. This rewarding combination of learning opportunities will develop your analytical skills and provide you with the networking opportunities you need to develop your career in the sport industry. This course is available to study full- or part-time and follows an evening timetable with classes in the evening. Highlights
  • You will study in the heart of London, with access to cultural highlights, as well as top sport organisations and extensive professional networks.
  • We have well-established links with expert guest speakers and industry professionals across a whole range of sport organisations, including UEFA, the FA, the Premier League, F1, UK Sport, Sport England, ECB, RFU, Premier League clubs and many others.
  • Our staff are active researchers who publish in the top academic journals, as well as engaged classroom teachers who are committed to supporting students in their academic and professional progress.
  • This course is directly associated with the Birkbeck Sport Business Centre, one of the world's leading centres for sport management research, teaching, training, consultancy and policy advice.
  • Birkbeck’s outstanding career support offers personalised coaching, tailored career programmes, micro-placements and digital skills development, ensuring you are fully prepared to thrive in today's dynamic job market.
  • The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.
Careers and employability On successfully graduating from this MSc Sport Management and Marketing, you will have gained an array of important transferable skills, including:
  • analytical skills to evaluate complex scenarios and devise innovative solutions
  • advanced communication techniques
  • the ability to lead and manage teams effectively.
Studying this MSc will prepare you for management and leadership roles in a wide range of organisations. Possible roles include:
  • manager
  • consultant
  • analyst
  • agent
  • administrator
  • policy adviser.
Graduates from this course have gone on to be employed at the following organisations:
  • Arsenal Football Club
  • Alpine F1 Team
  • beIN Media
  • Borussia Dortmund
  • Brentford Football Club
  • Deloitte
  • FIFA
  • The Football Association
  • The Football Foundation
  • J-League Europe
  • The Lawn Tennis Association
  • Sky Sports
  • Tottenham Hotspur Football Club
  • YouGov Sport.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

A combination of examinations, coursework and a 12,000-word dissertation.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Fees and funding

Tuition fees

England £15210 Year 1
Northern Ireland £15210 Year 1
Scotland £15210 Year 1
Wales £15210 Year 1
International £23790 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Sport Management and Marketing at Birkbeck, University of London - UCAS