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Sport Management and Marketing at Birkbeck, University of London - UCAS

Course options

2025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our MSc Sport Management and Marketing is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. The course will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations. Highlights

  • The course provides a comprehensive review of the theory and practice of the business and management and marketing of sport.
  • Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.
Careers and employability Graduates can pursue career paths in sports administration for sport governing bodies, professional sport clubs such as football clubs, and public bodies involved in the administration of sport policy. Possible professions include:
  • consultant
  • business/administrative manager
  • customer service manager
  • marketing manager
  • sports administrator
  • sports development officer.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

A combination of examinations, coursework and a 12,000-word dissertation.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Fees and funding

Tuition fees

England £15210 Year 1
Northern Ireland £15210 Year 1
Scotland £15210 Year 1
Wales £15210 Year 1
International £23790 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Sport Management and Marketing at Birkbeck, University of London - UCAS