15Feb
PostgraduateCourse summary
Enhance your marketing-related knowledge, business understanding, critical thinking, and skill sets, preparing you for a successful career in marketing with specialisation in digital marketing with data analytics. The MSc Digital Marketing with Data Analytics reflects the digitalisation of contemporary marketing and business activities and aims to prepare graduates for global citizenship, employability, and continuous career development.
- Gain the knowledge, skills sets (cognitive, practical, and transferable) and business awareness required for a successful career in marketing
- Develop a high level of transferable skills relevant to the current work environment and allows you to gain analytical and practical tools to examine complex marketing issues within a global context.
- Apply to study our Digital Marketing and Data Analytics MSc with Extended Professional Practice route, an 18-month option aimed at individuals who are looking to attain a deeper understanding of business in a very practical way (additional fees apply).
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: PresentationsCase study analysisBusiness reports (some of which might emanate from ‘live’ client projects)VideosReflective practices The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
International applicants
IELTS: 6.5 overall (with at least 5.5 in each component area). If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Entry requirements
A second-class honours degree (2:2) or equivalent in a relevant subject. There is careful monitoring of applications to ensure that applicants are suited to course at their entry point. Where necessary applicants are interviewed (remotely if applicable), especially those applicants who do not appear to meet standard entry criteria. Where deemed appropriate, a written exercise is administered to establish suitability. We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
2025/26 fees TBC. Please see our website for latest information.
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF