5Apr
PostgraduateCourse summary
Equip yourself with essential digital marketing skills combined with data analytics, strategic leadership and practical application. This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.
- Master digital marketing strategies, data analytics and customer journey mapping.
- Gain practical experience through real-world case studies and live projects.
- Enhance your leadership and critical thinking skills.
- Industry-relevant curriculum: learn the latest digital marketing tools and techniques.
- Practical experience: gain real-world experience through live projects with London-based organisations.
- Career development: enhance your leadership and analytical skills.Networking opportunities: study in London and connect with industry professionals through guest speakers and events. (Subject to availability.)
- Advanced learning technologies: benefit from online learning environments and access to resources like LinkedIn Learning.
- Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details.
Modules
- Digital Marketing Strategy and Planning
- Data Analytics for Marketers
- Brand Storytelling and Content Marketing
- Contemporary Issues in the Digital Marketing Era
Assessment method
This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include: reports | tests | essays | practical | coursework | assignments| presentations. The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
International applicants
IELTS: 6.5 overall (with at least 5.5 in each component area). If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Entry requirements
An honours degree 2:2 or above in a related discipline, or international equivalent. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
2025/26 fees TBC. Please see our website for latest information.
Provider information
Coventry University London
University House
109-117 Middlesex Street
London
E1 7JF