Course summary

The MSc Digital Marketing with Advanced Practice programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation. This programme is centred on employability and professional career readiness. If the first year is completed at an appropriate level, you'll progress to year two. The second year allows you to embark on a year-long company placement which will help you to develop and reflect on your learning in a workplace setting. During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology. You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues. Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses – from the legal context of marketing, strategic innovation management, databases and information systems, entrepreneurship and creativity, contemporary business technology, digital marketing analytics, social media marketing, psychology for marketing, and e-commerce technology – to customise your learning and develop your specific marketing interests. Your learning environment The MSc Digital Marketing with Advanced Practice programme is taught through a combination of lectures, tutorials and group work allowing you to get to know and build relationships with your peers, the teaching staff and academics. You will be assessed by independent work and coursework and will receive feedback on your attainment of knowledge, understanding and research-informed learning skills throughout the programme. Customise your learning You’ll learn from the core five courses on the syllabus, with the choice of three optional courses to focus on the area of digital marketing that interests you the most. This gives you the opportunity to customise your degree to match your specific interests or career pathway by selecting a specialist course option. Accreditation MSc Digital Marketing with Advanced Practise has been awarded the Chartered Institute of Marketing’s (CIM) Employability Programme Award. Judged by the CIM (the world’s leading professional marketing body) and its industry partners, the award is based on the programme evidencing the CIM's unique Professional Employability Criteria. This is a framework of behaviours, knowledge, and skills required of today’s graduates. As a result, our graduates will have a CV that is competitive and attractive to employers. Our postgraduate programme is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body with over 28,000 members worldwide. This accreditation ensures our curriculum aligns with industry standards and provides students with the opportunity to gain exemptions from certain CIM qualifications.