Course summary

Our BSc Marketing provides a solid grounding in marketing principles and key management disciplines, which are deemed essential to business management. This programme combines marketing strategy and several contemporary topics of consumer behaviour, marketing research, international marketing and digital marketing, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing. The third year of this 4-year course with a Year in Industry will be spent on placement. You will have the opportunity to gain real-world industry experience and develop your employability skill set. We have a strong network of industry contacts, and you will receive dedicated support from our in-house employability team, ranging from CV advice through to mock interviews. As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the CIM Accredited Degree Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.