Course summary
Digital video is the driving force of the digital marketing and e-commerce businesses, which are large and growing employers of media graduates who have a knowledge of both the practical and theoretical side of how video content sells. On this course you will gain a unique blend of the theory of digital marketing, analytics and e-commerce with practical experience of filmmaking and influencer marketing to be gained in producing and distributing actual content for brands. By directly pointing your career at what is a vibrant, fast-growth job market, the University of Salford offers you a perfect and 2020-relevant skillset to directly design your career for current and future opportunities. You will:
- Experience a blend of theoretical and practical approaches to digital marketing and video production
- Dissect the key tenets of the role of a digital video marketing professional, moving on to apply these to real-life industry scenarios
- Study at MediaCity, one of the country's key digital and creative hubs
Assessment method
You will be assessed throughout the course on: Digital marketing/analytics skills learned, written and articulated; Body of video marketing work produced in a variety of real world simulations and situations; Verbal presentations made around practical and theoretical questions of digital video production and digital marketing; Client feedback on practical projects; Teamwork, which is a fundamental element in any marketing or production job.
Entry requirements
This course is for committed video or marketing practitioners who wish to develop their personal practice to a higher, professional level. Whilst it focuses on delivering a core skillset, equally it actively encourages the pursuit of individual agendas for study and for personal choice of marketing projects to study and shoot. All students joining this course need to demonstrate a commitment to an ongoing career as a practicing digital marketeer and/or video producer. Applicants will be invited to interview, and you will need to demonstrate evidence of engagement with and/or work in the digital video production, advertising, TV or digital marketing spheres.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see our website for latest fee information.
Provider information
University of Salford
The Crescent
Salford
M5 4WT