27May
UndergraduateRoyal Holloway, University of London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
This CIM accredited BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing. Marketing is essential as one of the core business functions. It’s more than just advertising and selling products—it’s about generating valuable business insights, conducting thorough and relevant research, and making evidence-based, insight-driven decisions. This course, which has been developed with input from industry partners, develops your knowledge and skills in data analytics, digital and new technologies in marketing, consumer behaviour, branding and retail and services marketing. You’ll not only focus on the critical understanding of the marketing theories, but also on a diverse set of practical and professional skills which enable you to apply theories into practice, leading to excellent career prospects. Accredited by AACSB, Royal Holloway Business School (RHBS) is an internationally recognised school which offers a dynamic and intellectually stimulating approach to research and education. The school also has strong connections with industry practitioners. The Department of Marketing is a diverse and international team, bringing together colleagues with specialised knowledge and expertise. Studying BSc Marketing at Royal Holloway means that you will learn from experts with different backgrounds who will share their research and experience so that you gain current and relevant international marketing skills and knowledge. We're committed to preparing our students for graduate-level jobs after university and we continually review and refresh our courses to ensure they align with current trends and employer requirements. From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as we can. Core Modules Year 1 Responsible Marketing and Consumption Fundamentals of Marketing Fundamentals of Data Visualization in Marketing Professional Skills in Marketing Year 2 Consumer Psychology New Technologies in Marketing Research Methods in Marketing Collaborative Leadership and Communication in Marketing Year 3 Marketing Impact Project Contemporary Issues in Marketing Services and Retail Marketing Advertising and Branding Marketing and Entrepreneurial Skills
Modules
Core Modules Year 1 Responsible Marketing and Consumption Fundamentals of Marketing Fundamentals of Data Visualization in Marketing Professional Skills in Marketing Year 2 Consumer Psychology New Technologies in Marketing Research Methods in Marketing Collaborative Leadership and Communication in Marketing Year 3 Marketing Impact Project Contemporary Issues in Marketing Services and Retail Marketing Advertising and Branding
Assessment method
A range of teaching and learning methods are used and each module is supported by a structured online platform. Lectures introduce the key subject areas, themes and frameworks through a larger teaching group format Seminars and workshops include group work, which will provide you with the opportunity to meet and learn to work with other students in small interactive groups on activities like business simulations – immersive and interactive learning opportunities that involve competition between teams with an emphasis on learning skills such as collaboration, critical thinking, and problem solving – and case studies. You’ll explore real issues within defined contexts giving you an idea of genuine business dilemmas and decisions that supports critical analysis, judgment, decision-making, and action. Independent learning is a key skill that will benefit you in the workplace and life in general, as well as study. You will need to conduct your own research to find out more about the subject areas you are interested in.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- AACSB International
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- R72
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
English language requirements All teaching at Royal Holloway (apart from some language courses) is in English. You will therefore need to have good enough written and spoken English to cope with your studies right from the start. The scores we require IELTS: 6.5 overall. Reading and writing 6.0. No other subscore lower than 5.5. Pearson Test of English: 61 overall. Reading and writing 54. No subscore lower than 51. Trinity College London Integrated Skills in English (ISE): ISE III. Cambridge English: Advanced (CAE) grade C.
Entry requirements
Qualification requirements
A level - BBB - ABB
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| EU | £22900* | Year 1 |
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| International | £22900* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The tuition fee for Home (UK) undergraduates is controlled by Government regulations. The fee for the academic year 2025/26 is £9,535.
This figure is the fee for EU and international students starting a degree in the academic year 2025/26.
Royal Holloway reserves the right to increase tuition fees annually for all students. For further information see fees and funding and the terms and conditions.
These estimated costs relate to studying this particular degree at Royal Holloway during the 2025/26 academic year and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Provider information
Royal Holloway, University of London
Egham
TW20 0EX