About the course Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communications. You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well. Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills. You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners. You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way. So, what are you waiting for? Start your career in Music Marketing, Media & Communication today. The BIMM Graduate We make sure that when you graduate, your attributes and skills mirror the employment and creative needs of the music industry – both today and in the future. We aim to equip BIMM graduates with the following qualities, so they have a long lasting career.
- Employable and Entrepreneurial
- Creative, Collaborative and Connected
- Resilient and adaptable
- Globally Aware
- Intellectually Curious
Students can expect to study the following core modules: YEAR 1:
- Creative Industries and you 1: Finding your path
- Context and culture of the creative industries
- Introduction to digital media and communications
- Finding your voice
- Popular culture and identity
- Marketing and PR
- The creative entrepreneur
- Creative Industries and you 2: Creative Collaboration
- Creativity, Identity and Agency
- Social Media and Digital Marketing
- Critical and creative writing
- Communications techniques
- Creative Industries and you 3: Professional Portfolio
- Final Project
- Communication in practice.
Assessment methods are varied and balanced to suit a wide range of students and may take practical, written, portfolio or other form. Students are given the opportunity to work collaboratively with those studying other music related disciplines, representative of the way in which the Music and wider Creative Industries also require collaboration. All written and portfolio assessments are submitted electronically by way of a Virtual Learning Environment and where possible, feedback is delivered in audio and/or video form, as well as written. Examples of methods used:
- Practical Exams
- Written exams
- Practical coursework
- Multimedia coursework
- Written coursework
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
BIMM Institute welcomes applicants from International countries that will require a Student visa to study in the UK. Applicants must meet requirements set by UKVI. Upon acceptance of an offer you will be required to attend a consultation with a member of the International Admissions team. International students can currently study at our Brighton, Bristol, London and Manchester campuses.
Additional entry requirements
Once your application is received, you will be contacted by a member of the admissions team to arrange an interview in person or by phone/skype Full guidelines on what to prepare will be emailed to you.
Full guidelines on what to include will be emailed to you once your application has been received
Our auditions and interviews are conducted in a relaxed and supportive manner. They are as much about you assessing us and making sure BIMM Institute is the right place for you to study. The audition or interview also gives you another opportunity to learn more about the course you have applied for. Auditions, Interviews and Portfolio Submissions Depending on which course you choose, you may need to attend an audition, interview or submit a portfolio of work as part of your application. We have plenty of handy resources online to help you prepare for your audition or interview. The BIMM Institute Admissions Team will also send you preparation guidelines, which will be specifically for the course you have applied for. Undergraduate Courses including Joint Hons Requiring an Audition*: • Performance (Guitar, Bass, Drums, Vocals and Keyboards) • Songwriting (supporting material also required) Non-Performance Undergraduate Courses and Interviews*: • Music Business • Event Management • Music Marketing, Media and Communication Undergraduate Courses Requiring a Portfolio and Interview*: • Music and Sound Production • Electronic Music Production *Auditions/Interviews can be completed virtually by Zoom, or in person.
English language requirements
|IELTS (Academic)||6||a minimum of 5.5 must be achieved in each band (Reading, writing, listening, speaking)|
|Cambridge English Advanced||Level B2||A minimum overall score of 170, and no lower than 165 in each band|
|TOEFL (iBT)||80||the minimum points must met in each band: Listening - 19 Reading - 19 Speaking - 21 Writing - 21|
|PTE Academic||50||A minimum score of 50 overall. At least 42 must be achieved in all four skills|
We also accept the following qualifications: - ESOL Skills for Life Level B2 (Higher B2 on CEFR Scale) - IGCSE English Language (First Language) at C/4 or above - IGCSE English Language (Second Language) at B/3 or above - International Baccalaureate English Language at 5 or above in English A or B Applicants must have met the minimum requirement and be in receipt of results prior to enrolment.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250*||Year 1|
|Northern Ireland||£9250*||Year 1|
|Channel Islands||£9250*||Year 1|
*This is a provisional fee and subject to change.
Additional fee information
Applicants from low income backgrounds can access our Bursary Schemes: Low-income Scheme Care Leaver bursary Further information can be found on our website: https://www.bimm.ac.uk