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Marketing at Anglia Ruskin University - UCAS

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Course summary

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future. Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels. More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns. Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines. You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing. More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

Modules

Core modules include: Research methods for business and management; marketing planning; principles of marketing management; digital marketing communications; marketing strategy simulation; international marketing and brand management; postgraduate major project.

Assessment method

Assessment is based on individual assignments and group presentations through which students can demonstrate their newly-acquired skills, such as data management and manipulation and the synthesis of ideas.


Entry requirements

Minimum 2.2 Bachelors degree or a professional postgraduate diploma from the chartered institute of marketing (CIM). If English is not the 1st language, applicants are expected to demonstrate a certified level of proficiency of at least IELTS 6.5, or equivalent. If applicants have other awards, including those from non-UK universities, we may be able to accept these. We will also consider examples of experiential knowledge.


Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Please refer to our website for details: https://aru.ac.uk/study/tuition-fees
Marketing at Anglia Ruskin University - UCAS