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Marketing with a Foundation Year at Swansea University - UCAS

Course options

Course summary

The Marketing with a Foundation Year is a programme designed for the student who wants to excel and reach the top level of global business management practice but does not yet have the required qualifications. The four-year course provides students with a broad range of expertise across the areas of business and management (such as marketing, operations, accounting, strategy and human resource management) as well as offering a range of cutting-edge specialist optional modules. The BSc Marketing with a Foundation Year pathway is for students interested in the broad areas of marketing, consumer behaviour, marketing research, international marketing and digital marketing. The foundation year is taught at The College, on Bay Campus. Located next to the School of Management, The College is the University’s pathway provider and offers a unique learning environment; designed to fully prepare you for the final three years of your degree. Small lecture and seminar classes, state-of-the-art facilities and world-class teaching help you to realise your full academic potential. As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the CIM Accredited Degree Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.

Modules

The foundation Year (Year 0), taught at The College, combines both subject specific and study skill content, to enable successful integration into Year 1 of the Marketing programme. Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Integrated Marketing Communications • International Marketing • Digital Marketing • Application Development • Strategy Marketing Planning Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/som/marketing/

Assessment method

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include: • Marketing Plan • Video for Digital Marketing Proposal • Application proposal and development • Sales Proposal Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment, please get in touch with us at [email protected]


How to apply

Application codes

Course code:
N50F
Institution code:
S93
Campus name:
Bay Campus
Campus code:
B

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements


English language requirements

For applicants whose first language is not English we require a minimum overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in each component.

English Language Requirements at Swansea University

https://www.swansea.ac.uk/admissions/english-language-requirements/


Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For the latest fee information, please check the individual course page on our website. Our full range of programmes are listed here: https://www.swansea.ac.uk/undergraduate/courses/ Further information on tuition fees can be found here: https://www.swansea.ac.uk/undergraduate/fees-and-funding/tuition-fees/
Marketing with a Foundation Year at Swansea University - UCAS