Course summary
The Marketing Division within Leeds University Business School are interested in receiving proposals in the following areas of research: Consumer buying behavior Analysis of consumer heterogeneous preferences and discrete choice analysis Retailing and store choice analysis Branding and brand equity Formulating and implementing sustainability marketing strategies: Bridging the gap Marketing strategy making Emergent marketing strategy and decision making in marketing organizations Corporate responsibility and sustainability Green marketing and advertising Business ethics International marketing Cross cultural buyer-seller relationships Export marketing strategy and performance Sustainable strategies of multinational corporations Standardisation/adaptation of international service offerings International marketing process standardisation/adaptation.
Assessment method
Assessment is varied, and is comprised of a combination of coursework, presentations and research reports.
Entry requirements
Candidates should hold a British Masters degree (or equivalent degree from an overseas university) or an equivalent professional qualification: with a minimum average score of 60 percent (or equivalent); and in an appropriate academic discipline. Appropriate academic disciplines include those directly related to the subject specialisms of the Business School (accounting and finance, economics, international business, management, marketing and work and employment relations) or providing skill sets which are particularly relevant to the PhD research project (for example, social research methods, linguistics, mathematics, statistics, psychology, etc.) You should also meet our English language requirements.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Leeds
Woodhouse Lane
Leeds
LS2 9JT