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Digital Media Management at Birkbeck, University of London - UCAS

Course options

2024 - 20252025 - 2026
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our MA Digital Media Management is a highly innovative degree providing you with analytical and practical training in digital entrepreneurship, project development and creative online branding and marketing. Why choose this course?

  • This course is taught by world-leading academics and highly experienced digital industry professionals and is designed to equip you with the skills and knowledge most sought after in this area by global companies and organisations.
  • It offers you the opportunity to acquire practical skills in project management, strategic planning and intellectual property at the same time as sparking your creativity through digital branding, interactive storytelling, content production and visual creation.
  • You will have the chance to develop a strong professional network, define your own roadmap, strategy and vision for social media and other digital products and bring your digital portfolio to life.
What you will learn On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives. Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale. How you will learn You will learn on this course through formal lectures, seminars and practical workshops for hands-on experience. You will find that Birkbeck’s targeted smaller class sizes and highly interactive teaching make for a very engaging learning experience. This course also hosts a large number of guest lecturers, keen to share their experience and insights, who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands. This course focuses on digital media management, but we also offer two interlinked MA Digital Media courses, one which focuses on culture and one which focuses on design aspects. This means that you can tailor your degree to your career goals broadening your skills further with option modules from one of the other course aspects. We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master’s course. Highlights
  • Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework. We were also among the top 200 HE institutions in the QS World University Rankings in Communication and Media Studies.
  • We focus on teaching and research in film and media, journalism, arts policy and management, with the Birkbeck Interdisciplinary Research in Media and Culture, the Vasari Research Centre for Art and Technology and the Birkbeck Institute for the Moving Image (BIMI) as focal points of our research culture.
Careers and employability On graduating successfully from this course, you will have gained an array of important transferable skills including in:
  • project planning and development
  • competitive market analysis
  • online brand strategy
  • content production for social media
  • management frameworks and methods, such as Scrum, Waterfall and Agile.
It is ideal for those who wish to follow a career path as a:
  • communications/brand manager
  • digital advertising/content/creative project manager
  • digital media entrepreneur/manager/product manager
  • digital project manager
  • social media marketing/product manager
  • web content strategist.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

The course is assessed by coursework only, including production of digital items, critical evaluations and essays.

How to apply

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.

Entry requirements

A second-class honours degree (2:2 or above) in any related subject. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

English language requirements

If English is not your first language or you have not previously studied in English, the requirement for this programme is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 7.0, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

Fees and funding

Tuition fees

England £5400 Year 1
Northern Ireland £5400 Year 1
Scotland £5400 Year 1
Wales £5400 Year 1
International £9915 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Digital Media Management at Birkbeck, University of London - UCAS